has anyone really been far even as decided to use even go want to do look more like?
as for your question, we're about as far away as you can imagine due to politics and big publishers only caring about standard formulas, money, and drms.
also, are you new to marketing? take rage, for example. on paper and in trailers and interviews and previews it was the most amazing thing ever in the history of games. it sounded like fallout 2 in first person. but the actual game was the most shitty thing ever made. well, maybe not the most, it had some nice scenery i suppose, but it was still shit.